Ministry of Sound on Global TV / House Music in New Dehli is the Real Deal.

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Courtesy of Ministry of Sound:
Ministry of Sound TV Partners Joost

22 March 2007

Ministry of Sound TV are to offer two branded channels on the highly anticipated new Joost online TV station, available for Joost’s Launch on 23rd March 2007

Ministry of Sound TV (MoSTV), the first digital content provider for dance music entertainment, today announced it has agreed a syndication deal with the innovative online TV distribution platform Joostâ„¢ (www.joost.com). Ministry of Sound, a leading global entertainment company, also announces the expansion of its international franchise to include television programming and syndication. Ministry of Sound TV (www.ministryofsound.com/tv) will offer Joostâ„¢ viewers two on-demand branded channels dedicated to dance music and lifestyle programming from around the globe.

“The elasticity of our brand is incredibly valuable and allows us to tap into this new digital medium successfully.” said Assia Grazioli-Venier, Head of MoSTV. “We try to think laterally about what our customers want. They crave our content at home, in the office, or on their mobile phones. Whether packaged in bite-sized chunks or long-form, we aim to deliver our premium content on any device or platform they desire. Partnering with platforms such as Joost™ will enable us to reach a broader audience, while providing users with a fully interactive platform with which to experience our programming” said Ms. Grazioli-Venier.

“The Joost platform is an ideal way for content owners to showcase their product and reach new audiences,” said, Yvette Alberdingkthijm, Executive vice president, content strategy and acquisition, Joost. “We’re delighted to be partnered with such a unique and vibrant company. Working with a multi-media entertainment youth brand like Ministry of Sound is exciting and holds endless possibilities”

MoSTV (www.ministryofsound.com/tv), which launched online in November 2005, aims to establish a sustainable revenue generating, global market leading business. Lohan Presencer, Group MD of Ministry of Sound said: “Ministry of Sound has a unique opportunity to take the lead and position itself as the market leader in this exciting new sector, carving out our role as a niche IPTV content provider.”

As an in-house production team, MoSTV produces premium dance music content, while also aggregating affiliate branded content such as Hed Kandi’s ‘Kandi Vision’, www.theprofessionalrockstars.com, www.ilikemusic.com, and Drum and Bass Arena. On Joostâ„¢, MoSTV will broadcast two channels, one dedicated entirely to music videos, and one to original programming. Features include full coverage of the up-coming Miami Winter Music Conference, and exclusive content of the Ibiza 2007 season. Other content includes News & Charts, Interviews with headlining DJs, Club & Festival coverage, Music Videos, Lifestyle features (fashion, technology, travel), and DJ lead programs such as ‘Clubbers Guide to…’ and “DJ Diaries”.

Visit Ministry of Sound TV at home here on ministryofsound.com/tv/ fo all the latest interviews. hot dance vidoes and behind the scenes action form dance’s hottest shoots!

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From NDTVMUSIC.COM

New Delhi Television Limited (NDTV), is India’s first and largest private producer of news, current affairs and entertainment television.

DJs rock Indian music scene

DJs are the new rock stars of the music scene. They are paid thousands of dollars to play to packed nightclubs all over the world.

Even in India where a small but growing number of adventurous clubs and promoters are saying yes to DJ world music and no to Himesh Reshamiyya.

They have names like DJ John Digweed, Sasha, Paul Van Dyk and Bob Sinclair.

For the uninitiated these are the big names in the world DJ circuit spotted at India’s hottest clubs spinning the latest in techno, tribal and house.

Trance, house and Techno till recently was niche music with an underground following.

The action was mostly in hippie destinations like Goa, which is the hotspot for foreign DJs round the year.

Russians, Israelis, British and Spanish book heavily for night concerts at its flea market, its pubs and clubs and its liquor launches.

“It’s really a big pleasure to play during sunset time on the beach, not for the money,” says DJ Sa Shanti.

Thanks to a hip globally aware generation with deep pockets – the international DJ and club scene has burst into India’s cities.

“It’s amazing the kind of awareness there is across India. Pune, Chennai, Calcutta, Delhi, Mumbai are very aware of some of the big names in international dance music,” says DJ Nikhil Chinnappa.

“Because of the Internet, people are aware of DJs like John Digweed, Ferry Costen, Sasha, Paul van Dyke. And when they know that a DJ is playing they are willing to save up money for that event.”

Chinappa is one of a small but growing tribe of homegrown DJs who are holding out against the tide of Bollywood.

He says getting big world class DJs just like getting world-class big rock acts costs money.

“An international DJ of repute can charge anything upto 500 pounds to a DJ who plays regularly in the UK like every weekend to someone like Chiesto or Paul Van Dyke who are the number one DJs,” Chinnappa said.

“Chiesto was apparently paid 60,000 euros in Dubai for one night. So they do command a lot of money.”

Loung bars like Zenzi in Mumbai say they’d rather get DJs who don’t cost the earth and who put music first.

“Here in Bombay that were huge gigs, with huge budgets. And you stand there in the crowd, and everyone is going insane because it’s such a big name,” says Zenzi co-owner Matan Shibrak.

“But on any other night in a club or pub in Mumbai, you’d hear the same or better music. And sometimes it’s just too much marketing and publicity made about something that’s not that fantastic”.

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